Triumph supports AMA National ADV Riding Series as title sponsor


Triumph Motorcycles has reinforced its commitment to the adventure motorcycle riding community as the title sponsor of the AMA National Adventure Riding Series for 2024.

The American Motorcyclist Association (AMA) plays a significant role in sustaining a thriving motorcycle culture in the U.S. In addition to its important work in government relations and sanctioning racing activity, the AMA provides credibility, quality standards and safety standards to a large number of organized rides throughout the country. The Triumph AMA National Adventure Riding Series is among the most popular, with twelve rides scheduled for 2024.

AMA ADV Series logo

Participants in one of the 12 events will enjoy a two-day experience with fellow adventure riders, with thoughtful, challenging and well-marked rides, and a variety of activities such as bonfires, camping, food and prizes. An AMA membership is required to participate in Triumph AMA National Riding Series events, however a one-event pass may be purchased on-site for $20. Participants in the series also have the opportunity to win prizes from Triumph at each event and at the end of the year.

Triumph motorcycle has deep roots in the Adventure motorcycle category. Since Ted Simon documented his four-year and 161,557-mile journey on a Triumph Tiger 100, Triumph Tiger motorcycles have been synonymous with adventure riding. In 2024, Triumph has made significant updates to both the full Tiger 1200 and Tiger 900 ranges, cementing the Tiger 900 as the premier option in a stacked middle-weight ADV category.

In addition to ensuring the Tiger family continues to meet the needs of ADV riders, Triumph works to be an active member of the adventure riding community. The Triumph Adventure Experience offers a comprehensive curriculum of adventure riding training at three schools globally, including Jeff Stanton Adventures in the U.S., and Triumph regularly attends Adventure rallies such as GetOn ADV Fest, Touratech West and Touratech DirtDaze. By sponsoring the AMA National Adventure Riding Series, Triumph aims to inspire riders to make new adventure riding memories as they push their limits, explore new terrains and embark on unforgettable adventures in a safe and supportive environment curated by local adventure riding clubs.

“There’s a strong passion for adventure motorcycling at Triumph, as evident by the development of the Triumph Adventure Experience training facilities around the world, and of course from the continuous updates to the Tiger family of motorcycles,” says Adam VanderVeen, marketing director of Triumph Motorcycles America. “By offering ADV riders across the country an outlet to enjoy their motorcycles to the fullest with a welcoming group of like-minded riders, the AMA National Adventure Riding Series represents the best aspects of adventure riding. Triumph is proud to support this program which gives so many riders an organized way to ride their ADV bikes the way they were designed to be ridden. We hope everyone that participates in one of the events this season truly enjoys their adventure!”

“As a long-time Triumph adventure bike rider, I am thrilled to welcome Triumph Motorcycles as the title sponsor of the AMA National Adventure Riding Series,” says Rob Dingman, president and CEO of the AMA. “The company’s century-plus legacy and commitment to excellence make them an ideal partner, and we look forward to working with Triumph to deliver an excellent experience for adventure riders across the country.”



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